About Rise Service Group
Your dedicated franchise or company expansion team, helping brands grow across North America.
About RSG
Rise Service Group is a specialized consulting firm offering turnkey real estate and construction services tailored to franchisors and multi-unit operators. From territory mapping to store opening, we are a strategic extension of your brand.
Vision
To be the most trusted partner in real estate and construction, empowering brands to grow with confidence and impact.
Mission
We deliver tailored, strategic real estate and construction solutions that align with your brand's vision. Through deep integration with your team, we ensure every site is a launchpad for success.
Core Values
These principles guide everything we do at Rise Service Group.
Trust
Market-tested strategies and long-term relationships with landlords and vendors.
Integrity
Tenant-only, non-brokerage approach puts your interests first.
Creativity
Custom solutions for unique brand requirements.
Our Team
Meet the experienced professionals who guide our company and your projects.
Melissa Nochlin
Managing Partner
Melissa Nochlin brings over 15 years of real estate and franchise or company development experience to RSG. A Co-founder and Managing Partner, Melissa has helped launch and scale hundreds of locations across the boutique wellness and retail industries. As both a real estate leader and franchise or company owner herself, she understands every angle of development—from site selection to design and construction to opening day. Prior to RSG, she served as VP of Real Estate at Xponential Fitness and owns two yogas studios in the Reno/Tahoe area.
Adam Pennington
Principal
Adam Pennington most recently served as Chief Growth Officer at Xponential Fitness, the largest global franchisor of boutique health and wellness brands, including Club Pilates, Pure Barre, StretchLab, and Lindora. During his tenure, Adam and his team successfully managed all facets of real estate and construction, influencing the opening of over 1,800 locations nationwide. His career spans commercial real estate lending at Bank of America and leadership roles in tech startups in Chicago, IL.
Natalie Gehring
Real Estate Professional
With over a decade of experience in the real estate industry, Natalie Gehring brings a wealth of knowledge and a passion for helping others navigate the complex world of commercial real estate. She began her career as a commercial broker, later transitioning to an in-house real estate role at Xponential Fitness, where she spent nearly eight years supporting franchisees from diverse backgrounds.
Rise Service Group by the Numbers
Our track record of success speaks for itself.
45+
Years Combined Experience
4,500+
Sites Vetted
3,500+
Locations Opened
30+
National Brands Served
Ready to accelerate your franchise or company growth?
Let's discuss how Rise Service Group can become your dedicated expansion team.